SIGURD MEICHE
RED BULL NEXT GENERATION PROGRAM DIRECTOR
RED BULL NEXT GENERATION
Competing. Progressing. Ready for more?
Red Bull Next Generation is a development programme for athletes on the rise, combining expert guidance, real support, and the backing of Red Bull.
The programme gives athletes access to expert guidance and support across performance, nutrition, recovery, mindset, media and personal branding. Through workshops and mentor support, athletes receive practical tools and advice they can apply directly to their sport and everyday development.
You don’t need to be a professional athlete. You might be making a name for yourself in your city, building a following in your sport, or competing at regional level — but you know you’ve got more in you. This is about backing athletes at the stage where it matters most, while you’re still building and shaping what’s next.
If you’re ready to push further, we’d love to hear from you—or share this with an athlete who should be part of Red Bull Next Generation.
ARE YOU A NEXT GEN IN YOUR SPORT?
It’s not defined by results, it’s defined by how you approach your sport.
You care about improving. You show up, stay consistent, and keep finding ways to get better. You take your sport seriously, but you’re still learning, still building, still pushing for what’s next.
You don’t need to have everything figured out or be winning titles, just the willingness to put in the work and see how far you can go.
If you’re a Malaysian or Indonesian athlete and this feels like you, we’d love to hear from you.
ELIGIBILITY
Aged 18–25
Indonesian or Malaysian
Red Bull Next Generation welcomes applications from athletes across all sports and disciplines, including esports. You don’t need to be a professional athlete — you might be making a name for yourself locally, competing at regional level, or building momentum in your sport.
The programme is open to male and female athletes, whether you compete individually or as part of a team, in established sports or emerging local scenes.
Red Bull Next Generation is launching first in Indonesia and Malaysia, two markets with incredible emerging talent and strong sporting communities. Starting locally allows the programme to provide the right level of support, mentorship and opportunities from the beginning, with plans to expand to more markets across South East Asia in the future.
TAKE YOUR PERFORMANCE FURTHER
As a Red Bull Next Gen athlete, you’ll step onto a bigger stage, backed by one of the most influential brands in sport as you continue to build your journey.
You’ll be part of a select group of athletes, all pushing forward and learning from each other as you progress.
Throughout the year, you’ll be supported with expert guidance across performance, mindset and recovery, alongside practical support to help you train, compete and stay focused on your sport. You’ll take part in workshops, sessions and key moments across the year, alongside ongoing support you can apply to your sport.
The programme is designed to fit around your training, competitions and everyday life.
This isn’t about overnight success. It’s about having the right backing, at the right moment, to help you go further.
WHAT YOU’LL GAIN
Every athlete’s path is different, so the programme is built around your sport, your goals and what will help you progress most.
Through dedicated workshops, expert guidance and practical support from Red Bull Next Generation, you’ll gain tools you can apply immediately, both on and off the field.
Train smarter, perform better : Build the foundations that drive performance, from mental strength and focus to nutrition and recovery, with guidance you can apply straight away.
Build your athlete profile : Develop how you show up as an athlete, from communication and storytelling to how you present yourself across content and media.
Be part of the Red Bull team : Join a select group of athletes pushing at a similar level and become part of a programme backed by Red Bull—with the visibility and recognition that comes with it.
Get support from experts : Access practical support to help you train, compete and manage the demands of your sport, so you can stay focused on progression.
READY TO APPLY?
Every application is carefully reviewed and considered by the Red Bull team.
Places are limited, and we take the time to select athletes who are the right fit for the programme.
If you’re shortlisted, we’ll reach out directly to learn more about you and your journey.
From there, selected athletes are invited to join the programme and become part of Red Bull Next Gen.
MEET YOUR MENTORS
You’ll be supported by experts from across sport, each with experience working with athletes at every level. They understand what it takes to improve, and how to support you along the way.
MARTIN PFEIFENBERGER
RED BULL NEXT GENERATION PERFORMANCE EXPERT
KIM HOBSON
COMMUNICATIONS & CONTENT LEAD