RED BULL NEXT GENERATION

Love your sport? Want to improve? Think you can take it to the next level? Then we want to hear from you. Red Bull Next Generation is open to athletes aged 18–25 who love their sport as much as we do, and are committed to getting even better. It doesn’t matter whether you’re competing nationally, regionally, or building a name for yourself in your city or hometown. What matters is that you’re putting in the work and continuing to progress. Male or female, individual or part of a team, adaptive or para, if you’re driven to improve and want to be part of the next generation of athletes, be sure to apply. As part of the programme, athletes should also be comfortable consuming and appearing in content featuring Red Bull products.

We encourage you to still submit an application, we’d love to hear from you. While the current focus is athletes aged 18–25, all applications are personally reviewed by the Red Bull Next Generation team, and we’re always looking to discover new talent. As the programme continues to grow, there may be opportunities to get involved in future cohorts, so it’s always worth applying.

No, you don’t need to be a professional. We want to hear from athletes who are driven to improve, who care deeply about their sport, and who are committed to seeing how far they can go. It’s not about medals, titles or where you are right now, it’s about your ambition, your mindset, and the work you’re putting in. Who knows where you could go with the right support around you?

Whether you’re on the track, on the court, in the gym or out in the field, if sport is a big part of your life, we want you. Red Bull Next Generation is open to athletes across all sports, any discipline. You’ll be surrounded by people who understand what it takes to progress, with the experience to help you move forward, no matter your discipline or stage.

We know no one gets to the finish line alone, and having the right people around you makes all the difference. Red Bull Next Generation is designed to complement what you already have and support your development alongside your current team. Athletes with existing sponsors are welcome, provided there are no conflicts with energy drink partnerships.

Every application is carefully reviewed by the Red Bull Next Generation team, who have experience working with athletes across a wide range of sports and levels. If you’re shortlisted, we’ll reach out to learn more about you, your journey, your mindset and what drives you. You never know where it could lead, so make sure you submit your application.

Selection goes beyond results. Through the application process, we take the time to get to know you, what drives you, how you approach your sport, and what you’re working towards. It’s about understanding your mindset, your attitude, and how you show up in your sport, not just where you are today, but where you want to go. We look carefully at each application to find athletes who will benefit from the programme, and who we can support, encourage and back as they continue to develop.

Red Bull Next Generation is a brand new programme, launching in selected markets as part of its first phase. We know there is incredible talent in Indonesia and Malaysia, and we’re excited to find it, support it, and help it grow. Starting in these markets allows us to deliver the programme locally, with the right level of support and focus. This is just the beginning, with plans to expand the programme to more regions over time.

You’ll receive support designed around you, where you are now, and what will help you move forward. Across the programme, we bring in experts across performance, nutrition, mindset, and media, delivering workshops and guidance that you can apply directly to your sport. Selected athletes will also receive financial support to help with training, travel and competition-related costs throughout the programme. It’s not one-size-fits-all. We take the time to understand what you need most, and support you in a way that helps you keep improving. Everything is designed to complement what you already have in place, giving you the extra backing to take your next step.

Red Bull Next Generation is designed to build on what you already have, giving you the extra support, guidance and opportunities to help you progress further. As part of the programme, you’ll become part of the Red Bull Next Gen team, with the visibility, credibility and backing that comes with it. It works alongside your existing setup, helping you get more from your training, your competition and your overall development. You’ll be in control of your journey, with the support around you to help you push further and shape your own path.

No. There is no cost to apply or take part in Red Bull Next Generation.

The programme is designed to fit around your training, competitions and existing commitments. There are key moments throughout the year where you’ll take part in workshops, sessions and activities, and you’ll always have visibility of these in advance. We plan everything with your schedule in mind, so you can get the most out of the programme without disrupting your progress.

Absolutely. The programme is designed to fit around your training, studies and work, with a mix of workshops, key moments and flexible support you can access when you need it. We don’t expect you to be available all the time. Everything is planned with your schedule in mind, so you can balance your commitments while still getting the most out of the programme.

Every application is carefully considered, so timelines may vary but you can be sure your submission will be reviewed and you’ll hear back from us. If you are shortlisted, you’ll be contacted directly.